Adaline & Agamemnon Pte. Ltd. is an independent company shaped by real-life entrepreneurship. It reflects the range of experience I’ve gathered over more than two decades of building and running businesses across industries, from luxury watch boutiques, fine jewellery shops to the f&b world (bars, nightclubs, restaurants) and digital/web development.
These chapters shaped my understanding of customer experience, operations, branding, and the day-to-day realities of entrepreneurship; the unglamorous parts that quietly determine whether a business thrives or struggles.
Today, I bring these perspectives together through strategic consultancy, helping small and medium enterprises, family businesses, and independent owners find clarity in their ideas, structure in their systems, and functional digital support, without the corporate theatrics.
My work is rooted in holistic thinking, sustainability, consciousness, and realistic human approach to growth. The focus is on what genuinely supports long-term success.
No corporate fluff. No inflated jargon. No complicated frameworks.
Just honest guidance, steady support, and thoughtful solutions that align with reality that actually fit real businesses.
– Lisa
I work across Singapore, Bangkok, Chiang Mai, Hong Kong, Shenzhen and Amsterdam.
Today, I bring these perspectives together through strategic consultancy, bring clarity to their ideas, structure to their systems, functional digital support for small and medium enterprises, family businesses, and independent owners who want structure without the corporate theatrics, grounded, realistic approach to growth
My approach is simple:
use what makes sense, remove what doesn’t, and keep things human.
Rooted in holistic approach, sustainablity, consciousness, work-life balance,
No corporate fluff. No inflated jargon. No unnecessarily complicated frameworks.
Just honest guidance, steady support, thoughtful solutions that aligns with reality that actually fit real businesses.
A small company with a big heart, a surprisingly big toolbox…
and reliably decent WiFi.lbox,
and WiFi that behaves exactly when it matters.
For small businesses: What limits your growth ? Emotions.
For corporates business : what stops/decrease their growth ? Lack of Emotions (passion).
Most business owners or starters aren’t lost : They’re just overwhelmed, overthinking, over-Googled and ChatGPT doesn’t always work in reality.
This what they actually want:
What you really mean: I need someone outside the noise to see the whole picture and help me decide what actually matters.
Why: Because being inside your own business is like being inside a washing machine — everything feels urgent, important, and tangled.
Less noise, more direction. Simple steps. Clear priorities. No drama.
In essence: Seeing the big picture, understanding priorities, and cutting through the noise.
“How do I organise this?”
“How do I make it run smoother?”
“Why does everything feel chaotic?”
Why: Because sticky notes and intuition only work for so long.
Businesses don’t fail because they lack passion , they fail because they lack structure.
You want order, flow, and predictability so you can sleep at night.
In essence: Turning chaos into flow. Creating processes that actually support the business, not drain it.
“What’s the right strategy here?”
“What would YOU do in my position?”
Why:
You want a grounded second brain; someone neutral, experienced, and not emotionally attached.
Less noise, more direction
Simple steps. Clear priorities. No drama.
“Can you look at this with fresh eyes?”
Why: When you’re too close to a problem, you can’t see the edges.
A consultant sees what the team has normalised or stopped questioning. Preferably eyes that aren’t tired from staring at the same problem for six months.
Honest feedback: The kind friends won’t say and the team can’t say.
A reality check: “Is this a good idea… or just a cute idea?”
In essence: Seeing blind spots and possibilities.
“How do I stop wasting time?”
“How do I fix workflow issues?”
“Why is my team drowning?”
Why:
Because money leaks through inefficiency, and efficiency feels like relief.
In essence:
Fixing bottlenecks, saving time, reducing waste, and creating smoother operations.
“What is my value?”
“How do people see my business?”
“Why isn’t my message landing?”
Why:
Positioning is everything, and most founders can’t describe what they actually do in one clear sentence.
In essence:
Articulating value clearly, intentionally, and in a way that lands with customers.
“Do I need a website?”
“Which platform should I use?”
“How do I simplify this digitally?”
Why:
You don’t want more technology, you want the right technology. Just the one you actually need.
“I feel stuck.”
“My business feels heavy.”
“I don’t know what next step to take.”
Why:
Entrepreneurship is emotional.
Most “business problems” are actually founder problems in disguise.
Because business is never just business.
Because entrepreneurship is as emotional as it is operational.
“Can you keep me on track?”
“Can we check in monthly?”
Why: Left alone, founders drift. With a consultant, you will move forward.
In essence: Consistent, intentional progress. Someone in your corner who keeps things moving forward: gently, but firmly.
“I just need to know I’m not doing this wrong.”
Why: Sometimes you just need reassurance from someone who’s been there, built things, failed things, survived things and knows what’s real. Not just studied them.
The grounded, calm version, not the TED Talk kind.
I work with business owners who want clarity, structure, and a more sustainable way to run their companies.
People who already have something established, but feel that their current way of working is no longer supporting the next stage of growth.
Family businesses stuck between old systems and new realities
Those who stepped into a business built by parents or relatives, and are now navigating a mix of old systems, old habits, and unspoken emotions.
You want to modernise things, but you also want to honour what came before.
Owners with declining numbers and no clear diagnosis. Revenue is dropping, or you’re operating at a loss, and you don’t know exactly where the leak is — or how to stop it. You feel the pressure of keeping the business alive without clear visibility of what’s causing the decline.
Overwhelmed founders who are tired of micro-managing
You’re involved in too many small tasks, constantly answering questions, and micro-managing more than you want to.
You need clearer systems, better delegation, and a team that runs more independently.
Business partners in conflict who need neutral support.
Maybe it’s a sibling. Maybe it’s a spouse. Maybe it’s a long-time friend. But tension has built up, communication is strained, and decisions feel harder than they should be. You want a neutral voice who can help bring perspective, calm, and alignment.
SMEs needing structure, clarity, and flow. You’re ready to build systems, make things run smoother, and move from constant reactivity to grounded direction. You don’t want more complexity, you want clarity, flow, and a business you can breathe in.
We’ll start with a brief mail or text exchange, then we’l have a connection call, and meet in person once we decide to work together.
I work across Singapore · Bangkok · Chiang Mai · Hong Kong · Shenzhen · Amsterdam.
Adaline & Agamemnon is s strategic boutique consultancy based in Singapore, with active operations across Southeast Asia and deep roots in Europe.
Built on decades of direct experiences in the high-end jewellery, luxury watch, and F&B industries in Amsterdam, the consultancy brings a distinctive blend of European retail expertise and Southeast Asian market insight.
Specialised in integrated business and digital solutions for the jewellery, retail, and F&B sectors, Adaline & Agamemnon offers support across sales structure, team training, supplier sourcing, and the implementation of secure inventory systems designed to address both external theft and internal risk.
Digital capabilities include e-commerce development, POS and inventory integration, and custom website solutions. Clients are supported through the implementation process, with a focus on adopting, automating, and aligning inventory and sales systems for streamlined, future-ready operations.
Let’s collaborate to fine-tune your operations, amplify profitability, and navigate challenges—empowering you to focus on scaling your business with confidence.
For forward-thinking business owners and new founders turning ideas into operations.
Starting a business is complex—but you don’t have to do it alone. We support new ventures from the ground up, offering strategic guidance on everything from sales structure and supplier sourcing to digital setup and launch.
Companies with physical operations—especially in jewellery or F&B industry—looking to evolve. Whether you want to streamline internal systems, integrate digital tools, or expand your customer reach, we help bridge the gap between your bricks and your clicks.
The process is tailored, collaborative, and grounded in real-world experience.
It’s not just advise—we co-create solutions with you.
We start by listening—understanding your business, challenges, and vision. We begin by understanding your business goals, market position, and operational challenges. Whether you’re scaling up or starting fresh, we tailor our approach accordingly.
2. Audit & Identify Opportunity Mapping
We review your current setup, map out risks, gaps, and growth opportunities.
We review your current systems—retail structure, digital tools, supply chain, or sales processes—and identify gaps, risks, and opportunities.
3. Solution Design or Report
We craft practical strategies—from retail operations to digital systems—that are built to scale.
From inventory systems to customer journeys, we build strategies that connect your brand, operations, and technology. Every recommendation is practical, scalable, and aligned with your goals.
4. Implementation Support
From POS to web to team training—we guide the roll-out and make sure it works on the ground.
We guide you through system setup, team training, and vendor integration. Whether it’s POS alignment or a full e-commerce rollout, we ensure smooth execution.
5. Staying Available – Ongoing Advisory
Offering ongoing support and check-ins as your business evolves.
For businesses looking to evolve over time, we offer continued support, performance reviews, and strategic check-ins as your business grows.
We will analyse and map out your current menu’s performance and identify opportunities to enhance profitability and guest satisfaction.
What to Expect:
Initial Assessment: Discuss what’s working well and areas for improvement in your current menu.
Approach: Learn about our data-driven methodology for menu optimization.
Strategic Roadmap: Outline potential next steps for collaboration and menu enhancement.
Transform Your Menu into a Strategic Asset
Our comprehensive service combines analytical insights with industry expertise to redesign your menu for maximum impact. Together, we will:
Conduct a thorough analysis of menu performance and customer preferences.
Identify high-margin items and opportunities for strategic placement.
Collaborate on a refreshed menu layout that aligns with your brand and operational goals.
Implement changes that drive increased revenue and improved guest experiences.
By the end of our process, you’ll have a meticulously crafted menu designed to boost profitability and delight your customers.
Feel free to adjust the language to better fit your brand’s tone and the specific services you offer. If you’d like assistance tailoring this further or developing additional content, I’m here to help!